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View Full Version : This commercial is amazing!



wally post
04-10-2006, 10:56 AM
My apologies for what is to me a slew of posts (I'm home sick with an ear infection).
Anyway - this is amazing

Read this first, then click to see the video... Just Unbelievable! And you thought those people that set up roomfuls of dominos to knock over were amazing... There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings"
(Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six handmade Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.

http://www.albinoblacksheep.com/flash/honda.php

macro
04-10-2006, 11:11 AM
Wally, I'm so glad you found that video that I designed, created, and implemented. And you're right. By the time we finished that thing, we were ready to change professions! Glad y'all liked my work!

:D

Okay...okay! Just kidding! I'm impressed by those little hanging steel balls that knock against each other, so I'm thinking the (real) people behind this are pure geniouses!

wally post
04-10-2006, 11:35 AM
Hey Mac- I got this from a pal who authored my instructional DVD for drummers. (Big Time) I intend to ask him if he worked on this - I suspect he did. When we did my DVD, he had just finished authoring Bad Santa. (Authoring in DVDs is apparently like Mastering a record - I dunno, it's all beyond my understanding!)

LincolnparkRed
04-10-2006, 11:42 AM
The only question I have after watching it is how do they get the muffler to roll like that? There has to be somthing inside it to make it turn over like that right?

GAC
04-10-2006, 12:03 PM
I work at Honda - if you knew how many had that running on their computers in the office. :lol:

KronoRed
04-10-2006, 02:33 PM
Doesn't make me want to buy a Honday..I mean look how easy they come apart!

;)

Hollcat
04-11-2006, 01:59 PM
How do the tires roll uphill?

KronoRed
04-11-2006, 03:13 PM
How do the tires roll uphill?
They were filled with bearings (I think) balanced on the edge so a hit makes them fall.

Nugget
04-12-2006, 03:18 AM
They have a couple of different ones of these running in Australia. It would be interesting to know how many different ones they shot.

GAC
04-12-2006, 06:02 AM
There is another one too that shows an Accord engine gradually being assembled. Pretty awesome!

Joseph
04-12-2006, 12:07 PM
I was sure this was going to be one of those videos where you watched intently for a minute or two then something screamed at you.

TeamMorris
04-12-2006, 12:50 PM
:laugh: :laugh: :laugh: That thought crossed my mind also!

That was pretty cool!

Redsland
04-12-2006, 04:47 PM
Hey Mac- I got this from a pal who authored my instructional DVD for drummers. (Big Time) I intend to ask him if he worked on this - I suspect he did. When we did my DVD, he had just finished authoring Bad Santa. (Authoring in DVDs is apparently like Mastering a record - I dunno, it's all beyond my understanding!)
The spot is called "Cog," and it was created by an ad agency called Wieden and Kennedy. Specifically, it came out of their London office.

The production company was Partizan Midi Minuit.
The director was Antoine Bardou-Jacquet.
Director of Photography was David Ungaro.
The producers were Fi Kilroe, Madeleine Sanderson, James Tomkinson, and Franck Montillot.
The editor was Bill Smedley of Barnsley.
The editing company was The Mill, The Quarry.
Special effects/VFX were courtesy of Barnsley, The Mill.

There is a 2:00 version and a 0:30 version. They debuted in 2003 and cleaned up at all of the world's most prestigious advertising award shows through 2004.

There is no CGI, and all action is continuous. (Except for a splice halfway through that was necessary because the warehouse where the shot was set up was not long enough to accomodate the entire, continuous shoot.)