There is one major difference, patience. Heyward gets on base via the walk. Francoeur's OBA is dependent upon hitting his way on.
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After 2010 I am sure more than a few people would not have wanted to trade Homer Bailey and Drew Stubbs for Matt Kemp.
If they can get this guy for Heisey and Volquez or Wood and Grandal....then yes by all means.
I would have no problem with trading Chapman for him if the Bravos would do it. In fact I would be estactic about it.