Originally Posted by
mdccclxix
How often do the Yankees change their uni's? I don't know. Seems like never. When you want to create a monoculture of fandom, you also hope it breeds loyalty and solidarity and familiarity and trust and pride, etc. I can see the advantage of never changing. Of course winning helps. Changing uni's all the time does seem to be indicative of a franchise in flux, a bit desperate perhaps, gimmicky. When things are going well, everyone wants to be under the tent, so why change the message? It could actually hurt things. Meanwhile, teams like Oregon have embraced new uni's for every game or whatever. Again, though, are the Ducks the Trojans? No. So, yeah, there would be a real appeal to picking the BRM unis, and sticking with'm.
Edit: I think the Reds newest uni's made an attempt at looking backward where the past was better, and they were greeted well by fans.