I guess they'll concentrate on the european markets with big soccar and cricket game ads. Screw the Americans!!;)
Bud's not any worse than Carlsburg. I worked in bar with a lot of Irish patrons and they drank Bud, Corona and Coors Light.
I apologize, my brother and parents are big liars then.
They told me the beer they had over there was warm from the tap.
This just gives me a reason to go over there and investigate.
Not only are Budweiser sales less than 1/2 of what they were just 30 years ago, but all beer sales are less than 1/2 of what they were just 30 years ago. Budweiser still owned more than 1/2 of the domestic market, though. They are the Yankees of Beer, the King of Beers. The reason for this is there are just too many choices for people nowdays. Gone are the days of few choices, 3 Television Channels, 3 Car Manufacturers, 3 Breakfast Cerals (Wheaties, Corn Flakes, and Cheerios),... etc.
On a trip to St. Louis, one of the things I did was visit one of the cemetaries. It was the best part of the visit, better than the REDS/Cardinals Series and the 5-homer game by the REDS. The cemetary is fashioned after the ones in Europe because of all of the Germans that came to St. Louis in the 1840's and 1850's. There were 100's of obelisks, dozens of mausoleums, and dozens of other extremely unique designs. Many famous people are buried there as St. Louis was the most important City in the World from about 1850-1875. New Millionaires were made there every month.
Anyway, Agustus Busch's mausoleum was pretty impressive. It looked like a little cottage with stained glass windows. It was pretty cool. The most impressive thing about St. Louis, and there's a lot there to be impressed about, was the law that was made about 1847 that every building, no matter what must be made of brick or mortar. So, as a result, rarely is anything ever torn down, as it's made to last forever. It's strange to see an entire city absent of homes and structures made of wood.
Their art museum is World Class, and the Grounds from where the World's Fair was held at the turn of the 20th Century are still as beautiful as ever. The new Busch Stadium is probably the best-looking stadium in the U. S.. The Cardinal fans are the best in the World, as every game is a sellout and awash in a sea of red. There's much, much more.
Anybody notice them trying to play up the "True American Lager" moniker in the wake of the Belgian purchase?
Budweiser is not a "bad beer". It tastes exactly like it is supposed to taste every time, which is one of the reasons Budweiser became the country's leading brewer. They introduced large scale brew mastering in this country.
It may not pass the Reinheitsgeboht (it's made with rice mash), but of all the mass produced beers out there, it is hard to find one with a crisper taste. And I am not surprised that it's popular in other countries because for what it is- a "light" lager- it is still a very good one, and it probably stands out as an alternative to European beers.
That doesn't mean I'm going to go out and buy a case; it may not be my preferred taste, but I don't think it's a poor product.