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Originally Posted by Unassisted
10 years?  That's an eternity in this rapidly changing media marketplace! I hope the deal on the table is not really for 10 years. |
I thought the same when I read origninal blurb in the DDN (McCoy). His report mentioned the 10 years and also mentioned Bob Castellini as the one advocating for total coverage. The blurb in the Enquirer this week (Fay I believe) dropped Phil Castellini's name as being the point man who was saying the deal was very close but not quite ready to be announced.
So the driving force is coming from the very top on the Reds side. I guess one needs to have faith they have a master plan and this is a part of it. Of course the devil is in the details we never hear about until later. My guess is we will hear lots of talk of a long partnership and that the Reds will have ways to realize additional revenues from the contract based on ratings performance, market penetration etc., maybe a percent of advertising revenues over a certain floor figure, and perhaps other tie ins that give them marketing oppurtunities.