I was one of those people who were sucked into buying the pro-rated full season plan for the final 19 home game. Of course I did this so I would have the opportunity to buy playoff tickets.
So it was more of a two way street? You didn't have to buy the pro-rated tickets - but your MO was to get playoff tickets... The Reds MO seems to be to get you to become a regular season ticket holder. Sounds even to me.