Originally Posted by Reds Fanatic
This is an article about the effects of the lower ratings.
The worst part of this is according to the article MLB has given FOX permission to make the breaks between innings longer next year so they can run more ads during the games. So you already losing viewers and now you are going to make the few of us that still watch suffer with even longer breaks.
Thanks for posting that. The part about the Neilsen's don't measure is worth a direct mention.
"I'm constantly amazed at how much stock TV execs put into Nielsen ratings," Hoffarth said, "because they weren't created to assess the actual 'viewer attendance,' but to give them some kind of vague measurement that could be used to show advertisers that this is what we think people are doing with their TV sets. Any ratings system that doesn't take into account those watching in sports bars, dorms, hotels and office buildings, and has no accountability for TiVo or DVR players, or who's watching on MLB.com on video streaming, plus has a different measure for those watching over-the-air versus cable, just seems to be very unstable and hard to bank on.
"I'm of the Billy Packer thinking -- gasp -- that it's crazy to assume viewership is down year after year when all you read and hear and feel is that the sport is a very healthy spectator activity."
Though I know that the length of postseason games has begun to wear on me. A low scoring contest can take up to three hours. That's ridiculous. I've found myself going away from the games to watch something else and then coming back for the latter innings. I just don't care to watch that much advertising and I find the added gap between innings leaves me feeling awfully apathetic about what's happening on the field. These aren't teams I root for on a normal basis and when the pace of the game is slowed to this extent I'm left with the existential question of whether I give that much of a damn about the next inning. What I'm finding more often than I'd have ever imagined is that I don't.
Oh, and for anyone who ever thought parity was what brought in viewership for football, time to revisit that theory. Clearly it doesn't turn the trick in baseball. My take has always been that gambling rakes in viewership in football. Parity just makes the betting line more interesting.