Re: World Series ratings down again.
I openly acknowledge that if MLB returned to airing the WS games at earlier time slots, they might experience some short term diminishing returns on their overall ratings. However, I feel that by trying to accomodate all market time zones simply for a larger market "share grab" is an extremely myopic way of thinking.
MLB needs to forsake a little in the ratings department and return to a grassroots marketing approach. Nowadays, the young baseball fan is as disenchanted with the game as ever before. By airing WS games so late in the evening, how can MLB hope to secure this vital demographic later on in their lives (when these children grow and actually have discretionary income to spend on the MLB product) if most kids cannot physically witness the event?
The World Series is--and should be--the crown jewel of all sports. Young fans have gravitated away from baseball, in a large part, due to the fact that they simply cannot connect with the most truly marquis moments the sport has to offer. Instead of worrying about how many homes in the Los Angeles or San Francisco markets are tuned in to watch two Midwest teams play in the classic, how about playing a day game or two for the kids? Yes, I know that program ratings drive advertising rates--which, it turn, feed the main network revenue streams. However, at some point, they are going to have WS games with 100% coverage saturation and not a sole who cares about the outcome.
Personally, I have an eight year old son who would give his eye teeth to be allowed to stay up and watch the WS games. I would probably relax my rules if the stinking games actually started and ended during the same day. As it currently stands, my boy has a 6:00am wakeup call every school day and simply needs more quality rest that he can obtain if I allowed him to watch the broadcast.
Oh well, at least he got a nice new radio for his birthday a few weeks ago. Now he can at least go to bed dreaming about the World Series.
"Booing on opening day is like telling grandma her house smells like old lady."--WOY