Re: Espn 360.
Why can't ESPN do exactly the same thing that every other pay site does? If you want their premium content, you pay them and they provide you a login ID and password to view that content.
Something just stinks here. ESPN is apparantly trying to turn the internet into cable TV, where they cajole the cable provider into paying ESPN and spreading the cost out to all customers, rather than forcing each customer that wants ESPN 360 to pay for it directly.
Honestly, I hope my ISP never pays for this service.