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Wikipedia knows all (usually.)
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Fifth Third's unusual name is the result of the June 1, 1908 merger of two banks, The Fifth National Bank and The Third National Bank, to become The Fifth Third National Bank of Cincinnati.[3] Because the merger took place during a period when prohibitionist ideas were gaining popularity, it was believed that "Fifth Third" was better than "Third Fifth," which could be construed as a reference to "three fifths" of alcohol.[4] The name went through several changes over the years, until on March 24, 1969, the name was changed to Fifth Third Bank. [3]
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That reminds me of the old Bob & Ray sketch of someone interviewing the old-time newspaper guy who worked for the something like the Minneapolis News Herald Star Tribune Gazette (or some such long paper name". The interviewer after hearing it replied, "Oh yeah, that was a big merger".