Re: Reds payroll 20th in MLB
IMO, the Reds need to focus on becoming a regional team again - really work on building a presence in Louisville, Lexington, Columbus, Indianapolis, etc. I wouldn't even mind seeing them play a regular season series in those cities now and again, if possible. The Reds used to be popular all over the midwest, but the Cubs and the Braves (and to a lesser degree the Indians) have sort of taken over.
If I were the Reds, this would be by # 1 business priority. Then you could work on establishing some sort of regional sports network. Maybe it would somehow be possible to join with Ohio State football and Kentucky basketball to form some sort of super-midwest sports television network. I'm thinking 10, 20 years in the future. Obviously, that won't work until they are a major presence in the region.