Re: Jackie's Heirs Haven't Learned
That's all true Chip, and while it may not be "all about marketing", MLB is still not doing a very good job of marketing their African-American ballplayers. Why? Well, some of those players, especially the ones that are so marketable, tend to be aloof toward the media and public like Ken Griffey Jr. or simply plain old jerks like Barry Bonds, or like Albert Belle was. Eddie Murray, when he played, wasn't a great player to market either. In reality, the only African-American player that I see MLB marketing to the public at all right now is Dontrelle Willis, and that is in those Boys and Girls Club commercials. Then again, MLB doesn't do a good job of marketing their product to the public at all. You don't see a lot of commercials, a la the "I Live For This" NBA spots, or the "United Way" NFL spots. There aren't a whole lot of endorsement deals for MLB players, therefore, there's not a lot of products. When I was 12 years old, I saved up a whole summer's worth of yard mowing money in order to buy myself a pair of Bo Jackson Nike cross trainers. I suppose you could argue that Jackson was a different breed, because he played both football and baseball, but I feel he was better known for his baseball play. You just don't see that anymore with MLB players. I can remember back to the 1989 season when there were baseball players featured in commercials quite often, but in the last 18 years, this seems to be something that MLB has dropped the ball on (no pun intended).
I bet in many cities across the country, fans can't name more than one or two players on teams in other markets, and that's sad.
This is the Cal Ripkin Jr. of typos.
If you ask me to join your fantasy baseball league and I select Legolas in the first round, don't be angry at me. It's not my fault I've read up on the players and you haven't.