What's the deal? Well it isn't as bad as it looks IMO. He has in some ways just gotten a little unlucky.
Player ISOP ISOD BABIP SEC
Joey Votto 0.156 0.153 0.261 0.375
The secondary average is good. The ISOP and ISOD numbers are decent. But that batting average on balls in play is just not good. He's doing ok on the things that are in more of his control, but the numbers seem to say his hits just aren't falling.