i had seen that logo a few times and couldn't figure out what it was until the article says its 2012. I can now see that now, but still looks like poop. I know they are trying to be different but come on, this is the olympics how can you screw up the one thing that goes on every single Olympic piece of merchandise that badly?
That was New Yorks preliminary logo.
Sidneys - both nice and classy.
Heck even the "tacky" Atlanta games had a nice logo