Originally Posted by IslandRed
I think the fundamental misunderstanding here is that ESPN Deportes is not just someone's idea of how to get a Latina chick onto SportsCenter, it's an actual TV channel. It is not a channel to cover Latin American sports; it is a sports channel for Spanish-speaking people, which is not the same thing. The anchors have accents because they are ESPN Deportes anchors.
Now, you guys are 100% right about the marketing-ploy aspect. They don't need to have an ESPN Deportes segment to talk about soccer, but they want to, because they want the soccer-loving, Spanish-speaking population to know about the channel and start asking for it on their cable systems.
I realize ESPN Deportes is its own channel. In fact, they've advertised it on ESPN and other channels before. I would say that the problem with the Deportes segment would be that 1) if they're going for the Spanish-speaking population, they're better served by advertising the channel on other Spanish language channels rather than just dropping an English language segment into an English language show in a way that seems very patronizing, and 2) Why have the Spanish-speaking anchor doing an English language segment on a sports league with little connection to Latin America other than some Latin Americans play in the league. What WilyMo objects to is what he rightfully sees as ESPN relegating soccer coverage to a gimmick used to promote the Deportes channel in a way that is not likely to succeed. To me it sounds like all that other garbage they put on there like "The Budweiser Hotseat" and "Who's Now?" Now if they were to do a 5 minute segment of ESPN Deportes "en Espanol" on Sportscenter, I could see that as a useful means of promoting the channel to Spanish-speaking sports fans. I'll have to check out Sportscenter, but based on what I've heard, I'm thinking it sounds more like a cheap gimmick than a legitimate attempt to promote the Deportes channel.