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Originally Posted by Yachtzee
1) if they're going for the Spanish-speaking population, they're better served by advertising the channel on other Spanish language channels rather than just dropping an English language segment into an English language show in a way that seems very patronizing
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Whether it's patronizing or not, I'll leave to the Hispanic population. I assume what ESPN is going for here is the bilingual population that watches SportsCenter but would also watch Deportes.
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2) Why have the Spanish-speaking anchor doing an English language segment on a sports league with little connection to Latin America other than some Latin Americans play in the league.
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Remember, you're watching the American version of SportsCenter. Why would you assume that bilingual Hispanics watching SportsCenter in the USA are only interested in Latin American soccer leagues? I'm not a big soccer fan, but my experience is that most big soccer fans are interested in the world game.
And also, while the segment may exist to increase awareness of Deportes, it is not being viewed only by that target audience.
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What WilyMo objects to is what he rightfully sees as ESPN relegating soccer coverage to a gimmick used to promote the Deportes channel in a way that is not likely to succeed.
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That's a very reasonable position.
What you have to ask, though, is whether non-MLS soccer coverage would be on SportsCenter at all if not for the opportunity to plug Deportes.