Re: Reds Negotiating to Take Back Advertising for Games on The Radio
And if these negotiations fail, the Reds will eventually buy their own radio station and broadcast the games on that station...it is a no brainer because of the amount of inventory it opens up to them.
It is in these two paragraphs that explain why it makes sense to take the Reds games to a smaller signal in Cincinnati.
The team plans to work with local stations to conduct promotional days in the various cities, enabling the stations to do ticket "give-aways," or as Reinberger put it, "have a Reds day in Indianapolis that will help build ticket sales here."
"In our core outer markets, Louisville, Lexington, Columbus, Indianapolis, Huntington and Charleston, we can connect more actively with our fans through our local radio stations in their morning drive and daytime programming to help promote us and drive attendance throughout Reds country," he said.
The flame thrower of WLW in this instance is a minus, not a plus.
"Sometimes, it's not the sexiest moves that put you over the top," Krivsky said. "It's a series of transactions that help you get there."