Re: Online News Association Blasts Selig's Baseball Restrictions
Originally Posted by redsmetz
Overall, I think, baseball has always resisted the advances of new technologies. Someone can correct me if I'm wrong, but when radio first came along, some owners resisted broadcasting home games. The same was true of television.
Letting folks get access to info and highlights and accounts etc., I think only builds the brand, if you will. MLB is being very shortsighted, but that's their way of doing things these days.
Thats a great point of view. From a marketing POV, I think you hit it on the nose with the brand building. There are many things that are out of your control in marketing, and the best thing you can do is react to it and try to use it to your advantage rather than attempting to take it over. MLB is old school and needs to embrace new age marketing. Good publicity is much more valuable than almost anything else in this era of instant information sharing and blogging. Companies all over the world are trying to figure out what they can do to use these tools to their advanage. This new style of news and information sharing scares old school marketers. I know I'm rambling on, but basically for a firm that already has a black eye from the performance enhancing drugs, this is a very poor move to make. If you want all the good publicity you can get, start by not trying to control all the publicity. The public isn't stupid, and we notice what they are trying to do.
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