Originally Posted by Unassisted
Like Matt said... ratings. Think about what the most desirable viewers to advertisers are doing during a day game. They're under 55 and over 18, so they're mostly at work. That means they're not at home in front of the TV to watch commercials! If the sales people can't sell enough ads to cover the cost of the TV coverage, the network has a good reason to pull the plug on televising.
No question there's not much advertising to sell for a 12:35pm Thursday broadcast. I guess I'm just wondering why so many other teams do it but the Reds don't. For instance today's game was televised by the Houston FSN; Detroit's FSN did their day game and so on. I'm sure they face the same challenges yet they still broadcast these early afternoon mid week games. What's the difference between them and FSN-Cin?