Originally Posted by cincinnati chili
I'm a firm believer that the psychic and indirect benefits are grossly overstated.
On the other hand, for lots of schools the only
way they ever get high-roller alums back onto campus (where they feel apropriately nostalgic enough to loosen the wallets a little bit) is for a big sporting event of some sort.
Coming from two smaller D1 programs (Tulane and Toledo), I dispise the "more for me, to hell with you" attitudes that major college athletic programs employ. But, that seems to sit well with the major players involved, so it isn't ever going to change.