Originally Posted by guttle11
You have to look at it from the BTN's perspective. They can't grow to what they aspire to be on a sports tier. They may not even be able to survive.
The BTN realizes they are a sports tier network in most of the country. The problem is that Time Warner and the others want them on a tier in Big Ten country. Most of their audience comes from there, and that's their only chance to get big ad dollars. They have to be on extended basic in Ohio, Michigan, Pennsylvania, Indiana, Wisconsin...
If you look at it from one side, you always have to look at it from the other. You are absolutely right.
I tend to look at it like this. BTN is a specialty network dealing only in college sports. When you have a specialty network, that is wanting big money you have to weigh wether it is worth raising your prices for a network with limited appeal. TWC had decided it wasn't worth it for the price the BTN was asking. Obviously something changed that caused the BTN and TWC to come to an agreement. I'd be curious to hear the final terms, but I'm guessing the BTN had to come down in price to be included in the extended basic tier. They were wanting something like 1.37 per TWC subscriber. Thats some big time money.