Originally Posted by Nugget
I think the Setanta situation only relates to the domestic rights in the UK and Ireland not to the international rights. It all has to do with being able to broadcast live matches to the English.
True, but the UK and Ireland markets are Setanta's home turf, and the Premiership is their bread and butter. The network in its current form was built on the back of two deals: EPL and Super XIV. Now it has lost one and is in serious danger of losing the northern hemisphere rights to the other.