Originally Posted by George Anderson
So why did MLB want to take a larger control of marketing after free agency? Like everything I assume it centered around money??
Prior to FA's most owners were just "Baseball" men, around that time when national TV contracts and superstations arose the owners were becoming more savvy, they realized that there were buckets of money to be made and when that starts to happen they reigned in the branding to ensure a tighter control and larger payoff. It became a big business not just a big baseball business.
Nature of the beast.