Originally Posted by UKFlounder
You're advertising their copyrighted content and then providing motivation for readers not to go there, because their material that Redszoners are interested in is already here. You're basically saying "They have a great article over there. Instead of going there to read it, just stay here and read it." That helps them not a single bit.
No, you are exposing their website to people who otherwise would not see it. That is very valuable. Posting a link to an Enquirer article here on Redszone does wonders for their search engine rankings too. Restricting access to their content reduces
the amount of money they make from their website.
Webmasters all over the world would pay dearly to receive the kind of exposure the Enquirer receives free of charge from Redszone.
I own multiple websites and make my entire living off the advertising revenue they generate. I know a little something about making money on the Internet -- and reducing your website's exposure is the worst thing you can possibly do.
The Enquirer management are resorting to a failed concept of reducing online content to try and get more newspaper subscribers. This is the 21st century. Paper news is ancient history. They need to accept that and move on to maximizing revenue from their website. Punishing people for using and sharing their online content is a surefire way to marginalize their business into obscurity. They should be thrilled that people here on Redszone care enough about their poorly written articles to bother posting them and linking back to their horrific website.
Having an article with a shelf life of 24 hours used by another site in return for a permanent link is a fantastic deal for the Enquirer. It raises their search engine "authority ranking" tremendously and also sends them a good amount of direct traffic.
Website owners distribute millions of free articles to online directories every day in the hope that another website will pick them up and post them on their sites with a link back to the author's site. Webmasters would pay thousands of dollars a year for the links that the Enquirer receives totally free from Redszone.
If my websites covered topics like baseball or other sports I would pay a lot of money to Redszone for the number and quality of links to my websites that the Enquirer is getting for free.