Originally Posted by AtomicDumpling
No, you are exposing their website to people who otherwise would not see it. That is very valuable. Posting a link to an Enquirer article here on Redszone does wonders for their search engine rankings too. Restricting access to their content reduces the amount of money they make from their website.
Webmasters all over the world would pay dearly to receive the kind of exposure the Enquirer receives free of charge from Redszone.
I own multiple websites and make my entire living off the advertising revenue they generate. I know a little something about making money on the Internet -- and reducing your website's exposure is the worst thing you can possibly do.
The Enquirer management are resorting to a failed concept of reducing online content to try and get more newspaper subscribers. This is the 21st century. Paper news is ancient history. They need to accept that and move on to maximizing revenue from their website. Punishing people for using and sharing their online content is a surefire way to marginalize their business into obscurity. They should be thrilled that people here on Redszone care enough about their poorly written articles to bother posting them and linking back to their horrific website.
Having an article with a shelf life of 24 hours used by another site in return for a permanent link is a fantastic deal for the Enquirer. It raises their search engine "authority ranking" tremendously and also sends them a good amount of direct traffic.
Website owners distribute millions of free articles to online directories every day in the hope that another website will pick them up and post them on their sites with a link back to the author's site. Webmasters would pay thousands of dollars a year for the links that the Enquirer receives totally free from Redszone.
If my websites covered topics like baseball or other sports I would pay a lot of money to Redszone for the number and quality of links to my websites that the Enquirer is getting for free.
That's interesting. I know next to nothing about internet advertising.
Are the baseball websites that some Redzoners subscribe to making a mistake by not making their articles public on the web? Redzoners give the site and a sentence or two about the subject.
I don't see how the Enquirer's new policy is any different.