Originally Posted by gilpdawg
Terrestrial radio is a dying medium. Writing's been on the wall for awhile now. It's sad, but inevitable.
See, I don't get this part -- it's a phrase you hear repeated constantly, but the facts on the ground don't really line up.
People still commute to work everyday, and the overwhelming majority of them do it inside of a car (especially in cities like Cincinnati with few mass transit options). Those people are a captive audience -- they can't read, they can't watch television, they can't browse the internet, etc. Radio still has the ability to reach those people and COULD reach those people if they did a better job of offering compelling content.
The death of radio is far from "inevitable" -- it's just a process that has been hastened by mass ownership and self-inflicted wounds.