Originally Posted by Caveat Emperor
See, I don't get this part -- it's a phrase you hear repeated constantly, but the facts on the ground don't really line up.
People still commute to work everyday, and the overwhelming majority of them do it inside of a car (especially in cities like Cincinnati with few mass transit options). Those people are a captive audience -- they can't read, they can't watch television, they can't browse the internet, etc. Radio still has the ability to reach those people and COULD reach those people if they did a better job of offering compelling content.
The death of radio is far from "inevitable" -- it's just a process that has been hastened by mass ownership and self-inflicted wounds.
And more of those captives are opting for iPods/mp3 players and satellite radio. I listen to mostly podcasts during my drives. (No commercials.)
I don't think radio is on it's death bed, but as technology continues to expand, i could see radio going the way of the dinosaur and newspapers.