Originally Posted by Unassisted
WLW is an anomaly for a market its size. Nowhere else does the biggest news-talk station in a market that small have local talent covering anything but the AM drive and PM drive hours. The rest of the schedule is covered with the most popular syndicated shows. The schedule of 610 WTVN in Columbus is the most likely future at WLW. (Its web site is down this morning or I'd provide a link.)
Clear Channel already owns a 50,000 watt news-talk station that runs syndicated programming -- 55KRC has all of the "heavy hitter" talkers (Beck, Rush, Hannity, Savage). I'm hoping they keep all of them on there and keep local programming on WLW.
WLW is an anomaly, but it's been a tremendously successful anomaly for precisely the reason I was talking about earlier: it offers compelling, live, local content. Instead of being an anomaly, it should be a standard-bearer for how a radio station should be run. Personalities were given the time and resources to develop loyal listener bases and (just as importantly) regular guest lists. They've successfully kept people like me away from podcasts because they offer a better alternative that I need only flip my radio on to hear. And, it's not just me -- WLW has been the #1 station in the market since I was a kid, and guys like McConnell and Willie were huge cash cows for the station.
It's sad that corporate doesn't seem to value this -- love them or hate them, Willie and McConnell were the type of voices that make a community unique. I hope the goal will be to find replacements who don't necessarily ape the style of either man, but who can deliver the same type of content and entertainment without resorting to more syndicated garbage.