Originally Posted by Eric_the_Red
And more of those captives are opting for iPods/mp3 players and satellite radio. I listen to mostly podcasts during my drives. (No commercials.)
I don't think radio is on it's death bed, but as technology continues to expand, i could see radio going the way of the dinosaur and newspapers.
Yep, it's true. Radio isn't dead (yet), especially in Middle America, but it is a shadow of its former self and its audience will continue to decrease.
There are a lot of reasons for the demise of radio...but it definitely started with the Telecommunications Act passed in 1996. If you're unfamiliar, read up on it. It damaged radio permanently. Clear Channel benefited from it and ruined a lot of great radio stations as a result. Problem is, advertisers continue to pull out of radio ads, which forces stations with thin margins to cut budgets and allow for cheaper salaries and mediocre personalities.
As a result of that, people have found and continue to find alternatives, like CDs, podcasts and mp3 players.
Radio will die when the buck stops and the buck keeps getting smaller. It's just a matter of time and radio will be dead.