Originally Posted by Caveat Emperor
See, I don't get this part -- it's a phrase you hear repeated constantly, but the facts on the ground don't really line up.
People still commute to work everyday, and the overwhelming majority of them do it inside of a car (especially in cities like Cincinnati with few mass transit options). Those people are a captive audience -- they can't read, they can't watch television, they can't browse the internet, etc. Radio still has the ability to reach those people and COULD reach those people if they did a better job of offering compelling content.
The death of radio is far from "inevitable" -- it's just a process that has been hastened by mass ownership and self-inflicted wounds.
Oh, "dead" is hyperbole. I should say irrelevant. When every car on the lot can pick up wi-fi and you can get wi-fi almost everywhere, which will happen in the next few years, that's ballgame for terrestrial radio. It won't die, but it will be suffering on life support. However, you are correct, content is king. If they were offering something beside the same old, same old, people wouldn't be flocking to things like Pandora or Slacker in droves.
And I haven't even mentioned podcasts/iPods yet.