Originally Posted by Sean_CaseyRules
Did you see the stunt that EA is pulling with their new games, about online play?!
Trying to squeeze every dollar outta us!!!
It's not a "stunt" so much as it is the gaming industry finally fighting back against the money they're losing in the secondary (rental / used sales) market. Whenever you buy a used game from GameStop or elsewhere, EA and other publishers don't see a dime of it. They're attempting to mine some profitability out of that system. It's also a tacit acknowledgment by EA that they're losing a non-unsubstantial amount of money due to console game piracy. Despite Microsoft's best efforts, I know there are still a fair number of modded 360s on XBL and new games are still readily available on torrent channels the moment they're released.
To be honest, I'm kinda surprised that it's taken this long for them to do it. I think the "Free DLC w/ Purchase" titles (which GameStop was recently sued over -- for selling used copies of Dragon Age which bore advertisements on the package for free DLC that had already been used by the original owner) were the first salvo in this fight, and I expect most games will now feature things you can only get by buying the game new or by having a real copy of the game.