Originally Posted by macro
Okay, I'm confused. So are there thousands of seats that will not be sold as season tickets, even if there is a waiting list of people who would want them? I just assumed that they'd sell the whole stadium out as season tickets if the demand was there.
As I remember, the Colts did this when they first moved to Indy. I think the Hoosier Dome was around 55K overall for football. The Colts apparantly sold 48K or so season tickets and kept a waiting list. They then sold single game tickets and other ticket packages.
A team does this to keep demand for the product up. If you have 52K season tickets and no one on the waiting list, when you have a bad season or two, there's no fear to drop your season tickets. You can always pick them up when the team gets good again.
If you have a 4,000 person waiting list, the 48,000 people may be willing to forgive a bad season or two because they don't want to lose their tickets when the team gets good.
Plus it allows you to bring in additional fans at a lower committment level and is good PR. The Colts spun it as not wanting to forget about the fans who couldn't afford a full season ticket package.