Originally Posted by Scrap Irony
The reason the universities make billions (with a B, friends and neighbors) is directly related to the performance of these kids.
It's eminently fair to give the kids money. It's the right thing to do. This is, after all, a billion dollar pie and the kids get squat, other than a seat that costs nothing to the university, a dorm room that costs little, and food that costs less than that.
The problem is that the implementation of the money is impossible to figure out, especially considering how much programs already cheat.
True, All of the revenues are derived from the kids' performance. However the Universities don't make money(unless the University of Phoenix is starting a basketball program.)
How those revenues get redistributed is a fair question, but it's not as if each university is sucking down huge amounts of profit. In fact just the opposite as in many cases the University has to pay to keep the Athletic Department out of the Red.
The actual costs are slightly more complex as well. The universities pay for all the fields where the athletes perform and practice, they pay for all the travel, the insurance and the administration of the sports. No one is making the athletes play college athletics, so it's important to note that they only do so if it makes economic sense for them.
Again, I have questions about how much they should pay the administrators and the coaches, but it's inaccurate to say the university or the athletic department is "making money."