Originally Posted by Scrap Irony
$50,000 tuition, room, and board (generous)
UK's basketball team made how much money last year?
Who wouldn't make that deal?
(Of course, Kentucky could always kick 12 kids off campus, claiming they have a housing shortage. Not that that ever happens. Then, they could make both the hundreds of thousands and the hundreds of millions. But no university would ever stoop so low as to do that, would they?)
Sure, it's a good deal for the university. But it really does cost them $600k. So the 12 kids really are given a scholarship worth $50k per year. It's not essentially free for the university as you suggested.