Our goal is not to be as intrusive as possible; however, while the old ad layout may have been user friendly, it did not generate nearly enough revenue. I appreciate the input you and everyone has provided so far, but as I mentioned, the header area to the left and/or right of the forum logo is not an effective place to place an ad based on everything I've read on the subject. We need to find a happy medium between layouts that do not detract from the user experience and layouts that produce sufficient revenue for the site. That's going to take some time to experiment to find which ads are the most effective without being overly intrusive.
Originally Posted by redsfandan
Except that intrusive ads are the bane of the internet. If they result in members visiting the site less often then that would limit how effective the ads would be. People spending less time on the site would result in the ads getting less hits. The decision has already been made to go with ads. And it's not like RedsZone has the floating ads that everyone loves. But, imo, it's a matter of finding a balance between finding the right layout that includes the ads so RedsZone can be self-supporting and worth the time and energy put into it and not having the ads be too intrusive (and detract from the site).
Log out sometime and take a look around. I think finding just the right way to do things can be tricky. Taking advantage of the white space that's already on the site would help though. I already mentioned the white space at the top of the page next to the RedsZone logo. Heck, while I'm writing this post there's white space that's to the left of this box that could be used.
Anyway, I'm just throwing my $.02 out there. Hopefully it doesn't take too long to find the right setup but good luck with it.