Originally Posted by TRF
. A company would be remiss NOT to have a facebook page. probably 50% of the information considered "news" about an organization would be disseminated quicker via facebook and twitter than by it's homepage.
The problem, though, is that social media diminishes in it's primary value (being social with friends / collegues) the more it gets cluttered with business and advertising garbage.
There will eventually be a tipping point where peolpe start moving away from things like Facebook and Twitter when they become overly congested.