Originally Posted by TRF
I don't think it can replace the functionality of commercial ecommerce software. I do think businesses are using it to promote their products more than they use their websites to do it, which is a sharp contrast to, say, 5 years ago.
The college i work for is trying to do a lot of their promotion around facebook, something i resisted at first.
It seems to me, the company website is now the backend, with social media sites the public face, at least for now. The industry trends change so quickly that if you become involved in designing an application, you can miss some stuff if you don't pay attention.
Yeah, Facebook is the big thing now so everyone wants to have a presence there. You'd be stupid not to.
To me though, it has a feel of a square peg in a round hole when it comes to businesses and products. It works well for people and personalities, but a FB page for Tide HE just doens't work well for me. Its all a flat structure that will get incresingly harder to navigate. Kinda like the .com domain.
Like CE said, it may reach a tipping point where its all too clogged and convoluted, like what happened to MySpace.