[TRF]

MySpace fell, IMO due to a complete lack of standards. It was cool if you were 15 right up until you couldn't read it.

Maybe dying was the wrong word. Evolving is better, and it is evolving faster than i expected. If Facebook manages to integrate an e-commerce package with some robust functionality, smaller sites will gravitate to it. I may not want to be friends with Tide HE, but I might want to be friends with Tascosa Hot Sauce. It would be a place to exchange recipes and purchase the product. Skyline Chili, could be another example.