Originally Posted by Caveat Emperor
The problem, though, is that social media diminishes in it's primary value (being social with friends / collegues) the more it gets cluttered with business and advertising garbage.
There will eventually be a tipping point where peolpe start moving away from things like Facebook and Twitter when they become overly congested.
You hit the nail on the head there. That's why facebook and twitter became what they became and why something else will replace them just as quickly.
People hate ads. The more they can get away from them, the better. They will always move towards the place with fewer ads. And, of course, the ads will always follow them.