Originally Posted by nmculbreth
Because it's basketball at its highest level.
While I have appreciation for the pageantry of college basketball, the quality of play in the NBA is light years ahead of what you see on the college level. The players are more athletic and far more skilled, which makes for a far more entertaining brand of basketball. There are some dog games, but you can't beat watching great teams / players go up against each other.
I actually fall on the other side of that line. For me the mismatches and David/Goliath scenarios make college ball much more interesting. The evenly matched play of the NBA is like a game of tic-tac-toe between Einstein and Hawking.