I've had DirecTV since November of '99. They've always have had great customer service. I usually get offered some free channels or discount. This past fall I called to ask about NFL Sunday Ticket since they were promoting as "now included". A google search provided me with an expectation. Several DTV customers had stated they called and got NFL Sunday Ticket for free. I called and the "best" offer they gave me was $5 off a month. I felt insulted because I knew they were offering it for free and I had been with them for over 10 years. Two weeks later I called to cancel (and move to Dish - had install appointment scheduled) and the retention rep asked why I was leaving. My response was that DISH offered the RedZone channel free of charge plus they were lowering my bill for two years. The rep then offered NFL Sunday Ticket for free plus Showtime and HBO free for three months. I accepted the offer.