Originally Posted by jwdoc77
Just because you dont want to put in the time or effort doesnt mean something is dead. It sounds like you just happen to be a more casual music fan...one who needs to be spoonfed by the radio. Just like the more casual baseball fan who may need to be spoonfed by ESPN. And there is nothing wrong with that, you will just have to be satisfied with whatever Clear Channel decides they are putting on the radio because that is all you are exposing yourself to. Myself and alot of other people happen to enjoy discovering new music...I have never once thought of it as researching a term paper. I have a group of friends that we turn each other on to bands all the time. Facebook is a great source just by liking your local record store if the owner is into social media, I have learned of a lot of bands I enjoy that way. There are independent radio stations still out there turning people on to quality new music every day. I read message boards with a focus on music just like I do RedsZone for a focus on something else I enjoy, Baseball. If your too busy your too busy. Its not for you...but it is by no means dead.
You're missing my point -- if rock music becomes something that the average listener has to actively seek out (as opposed to it being "spoonfed," to use your term), it's going to regress into a completely niche state (like contemporary Jazz, for example).
The entire industry suffers at that point, IMO.