Originally Posted by oregonred
The Nielson DMA numbers confirm that the Reds have a massive area of coverage for a new regional network and need to start printing the money for a $100M a year annual TV deal...
Consider that adding the DMA's of Dayton, Cincinnati, Louisville, Lexington and Huntington/Charleston WV alone gives you ~3.1M households. Indy and Columbus add another 2M households (both are bigger DMA's then Cinci which unfortunately gets crunched below smaller MSA areas by the extremely close by Dayton and Lexington TV markets blocking the local reach)
Smaller afterthought 3rd tier markets with large Reds followings like Ft Wayne (270K), Tri Cities TN (330K), Bowling Green (90K), Wheeling (130K) even start to matter in cumulative sums. Easily a 6M DMA, with unquestioned professional sports supremacy for the Reds in much of this region (NFL doesn't count as a national TV only league).
The #3 DMA market of Chicago has 3.47M households while Philadelphia is #4 at 2.99M. #2 is LA at 5.57M. San Diego only has 1.08M DMA households (fewer than Indianapolis if you'll believe that since the LA area covers Orange and Riverside) with virtually no other DMA markets that can actually increase the cumulative total.
I think this could work, but it's not as easy as it seems. If you're a business in Charleston, you might not feel like you need to advertise to people in Indianapolis, Columbus or Lexington. But for certain companies, it's great. If you want to reach a large part of the middle of the country, you can't get that by advertising in Pittsburgh, Cleveland, Milwaukee, or local media.
Of course, it takes a winning team to bring back the outer areas of Reds Country.