Originally Posted by BCubb2003
I think this could work, but it's not as easy as it seems. If you're a business in Charleston, you might not feel like you need to advertise to people in Indianapolis, Columbus or Lexington. But for certain companies, it's great. If you want to reach a large part of the middle of the country, you can't get that by advertising in Pittsburgh, Cleveland, Milwaukee, or local media.
Of course, it takes a winning team to bring back the outer areas of Reds Country.
The beauty of the new technology is that advertisers can still advertise too their local community only, being as specific as selecting the Zip Codes they want their spots to show in...I know that sound like crazy talk, but it's true. I own several Internet media outlets and a person can be listening or watching one of our properties in Downtown Columbus and not see or hear the same ads as someone listening in a suburban Columbus community...it is all very cool and it makes SO MUCH MORE MONEY then trying to sell to large sponsors because EVERY little company in a community that loves the Reds is going to want to be associated with them for the next 10 years...that means there is a premium to being associated but that premium can still be an affordable stretch for many small and moderate sized companies.
I'm telling you, this is going to be a new era in Reds baseball like you have never seen...especially if they can include markets like Indy, Lexington, Louisville, Columbus, Dayton and Huntington/Ashland. I am waiting for them to develop their own online endeavors in addition to what MLB has created too.