Re: Moerlein House = Wrigley South?
Originally Posted by Gainesville Red
I don't really have a problem with this. They wouldn't do it if it they didn't think it'd be profitable.
I may be apathetic because I live in New York City. As someone's noted, it is a bigger, more diverse market. There are bars for literally every team (and every other niche) you can think of. And they're all full when that team's playing.
Wouldn't do it if they didn't make money. If you don't want there to be a Cubs fan bar, pack the bar. Or go to another bar. Vote with your dollars.
The problem with it is, the Christian Moerlein brand is built on identifying with Cincinnati. This isn't like Martino's being a Steelers bar (which I have no problem with). Instead, think of the Lager House as it is akin to a Sam Adams brewpub adjacent to Fenway.
What if this wasn't a rhetorical question?
All models are wrong. Some of them are useful.
Last edited by paintmered; 05-01-2012 at 11:00 PM.