Originally Posted by Redsfaithful
Not saying you are inaccurate, but how do you know how it was 45 years ago?
Mad Men is one of the dominant topics of conversation with any creative agency, whether it's an advertising or a branding one. I've talked to people who have been around a long time and their view has pretty much been that the show nails the culture of working in an agency at that point in time, but they miss by a wide margin on the actual pitch and creative process, and how they manage clients. They may not have been around in the 60s, but they started pretty close to then. Plus, I just can't imagine that agencies ever went about it that way. I'm sure there were some differences, but it's hard for me to believe these pitch meetings ever happened the way they are portrayed.
But i think their portrayal of that process really doesn't matter much. Getting the culture is much more central to the show. It's kind of like doctors who laugh at how the actual medical stuff is portrayed in shows like Grey's Anatomy. They say the same thing, that it's much closer on the social culture of working in hospitals amongst docs, but way off on the medical stuff. Lawyers say the same about the Law and Order's of the world. Real life tactics are much less dramatic, and as a result much less interesting.
I will say this, the perception within ad agencies that they are the smart ones and have all the great ideas while the clients are dumb and stubborn and can't see what's obviously best for them is pretty accurate even to this day. That's how agencies think. Most of the casting and directing of those on the client side consistently makes them look slow and unintelligent, lacking real business sense. If a show was created from the client side of the relationship it would look a lot different.