Originally Posted by MWM
I will say this, the perception within ad agencies that they are the smart ones and have all the great ideas while the clients are dumb and stubborn and can't see what's obviously best for them is pretty accurate even to this day. That's how agencies think. Most of the casting and directing of those on the client side consistently makes them look slow and unintelligent, lacking real business sense. If a show was created from the client side of the relationship it would look a lot different.
Case in point tonight with the Topaz meeting. The client guys looked a couple of nitwits. The one agency guy said, "we love it and the client hates it. That's how we know it's good." This is the commonly held view of agency creatives. It's also why you see so much bad advertising out there. Agencies want to create stuff they'll have fun doing or makes them feel "artistic". Good marketing people from the clients have to make sure the creative is meeting the strategic objectives they laid out in the creative brief. It's very common for this to be a somewhat contentious relationship.
If someone like Ginsberg ever spoke to a client like he did these guys even one time, his desk would be packed for him before the meeting was over and he'd likely not be able to find work another good agency. Actually, Ginsberg is the one character that seems completely unrealistic to me. He's more a caricature.