Originally Posted by Outrider
My long time friend has worked for numerous radio stations that have all been bought out by Clearchannel. CC eliminated all of the human help they could and computerized everything. My friend's job is eliminated at the end of the week. They're going to the cheapest way they can reach a mass market in the shortest time.
You can't point the finger of blame at Clear Channel without also paying attention to a larger trend in the radio industry of measuring audiences with Portable People Meters
, instead of depending on the listeners in the sample to note their listening in diaries. By measuring listening down to the second, people meters are proving that people tune in to listen to music, not personalities. That's the #1 reason why announcerless stations are gaining popularity... they measure better in this ratings environment. The stations with the highest ratings (in the target demographics) make more money from selling ads and that's the #1 goal at every commercial station.