Re: Marketing Baseball Players
Interesting topic. It bears some off season attention, for sure. The last I've heard marketing discussed was in relation to black players and how they can help MLB garner more interest among black youth. Directly, they were speaking about the Griffey years where he was sort of in the Tiger/MJ/Lebron class of marketed athletes.
In general, I think humor is the best tact for marketing baseball players. Put Pete Rose in some underwear and tell him to grin, etc. The Mariners have a good history of funny commercials with their players. They are actually good, not good in a terrible way like the JTM skits.