Originally Posted by George Anderson
In HS athletics, soccer and to a lesser degree lacrosse have surfaced recently and have hurt baseball.
Soccer, in particular, consumes so much of the youth's time that they have little time left to even experiment with most other sports--at least that's what Parents tell me.
As for marketing MLB players, I believe that the best tactic--and I'm not quite sure how to proceed with this--is to market to to the youngsters just how much fun the game of baseball--even if you are playing Wiffleball-- is to play.
I didn't grow up in the vicinity of a MLB market, so I began following MLB largely because I was playing it.
The old "Baseball Fever-Catch It" ads were catchy. If marketed in a manner which focuses on just how much fun the game is to play, it just may sway enough of the youth to give baseball another look, and once they get engrossed in playing, they naturally will begin to follow MLB. One that occurs, the marketing of MLB and the players should take care of itself.
Just my two cents.